When it comes to lead magnets, biz entrepreneurs have many options to choose from. However, one of the best choices is a live challenge. It not only provides valuable content to your audience but also helps boost your brand’s visibility and grow your business. This post will explain why using a live challenge as a lead magnet is a fantastic idea and offer tips on creating one. Keep reading to find out more!

What is a live challenge?

A live challenge is an event that takes place over a set period of time. It can be used to engage and connect with your audience, promote your brand, or grow your business. Most live challenges last for 3 to 5 days, and the challenge usually helps your ideal audience work through actionable steps to achieve a result.

For example: 3 Day Challenge to Create a Lead Magnet or 5-Day Live Challenge: Create Your Course Framework

Why are live challenges a great idea for a lead magnet?

There are several reasons why live challenges make terrific lead magnets, but the main one is because you are spending more time with your audience. When you compare a 3 or 5-day live challenge to a 1-hour webinar, it just makes sense that your audience will feel more comfortable with you, your brand, and your offer.

It builds that know, like, and trust factor so much quicker, making it an awesome lead magnet for a launch.

Does it need to be a live challenge?

If you are doing a live launch with an open and closed cart period at the end of the challenge, then yes! You can also create an evergreen email challenge that leads to an evergreen membership or offer too. It won’t have as great of an engagement or conversion rate because the live aspect generates a lot of excitement around your challenge or launch.

Tips for running your live challenge:

Now that you know all about live challenges and why they make great lead magnets, it’s time to learn to create one of your own. Here are a few tips for running your challenge:

• Plan the challenge in advance. This will help ensure that everything goes smoothly and that you have enough time to promote it.
• Create a marketing plan to promote your live challenge before it begins.
• Decide if you’ll be running Facebook or other paid ads to get more people into your live challenge.
• Determine your launch goals and numbers; for example, how many people do you want to sign up for the live challenge?

Then, we also need to plan the logistics with a live challenge, including:

• Setting up email automation for people who sign up, including call reminders and a way for them to add the live events to their calendar
• Are you going to host a pop-up Facebook group for your challenge?
• How are you going to host the live calls? On Zoom or Facebook Live?

Final Thoughts

Now you know why a live challenge is a great idea for creating a lead magnet, plus how to plan and run your own. If you are ready to get started creating your first live challenge or if this sounds like something that would be beneficial for your business, then grab the Challenge Planner. With 27 pages of helpful prompts, tips, and worksheets, you’ll have everything you need to create a successful and engaging challenge for your audience.