A website is like the welcoming front door to your business, giving everyone a peek into what you’re all about. It’s the very first hello to potential customers, letting you put your best foot forward. With a great and top-notch website, you can not only catch the eye of new folks but also keep them coming back for more. It’s your space to show off what makes your business special and to start building those all-important relationships with your visitors, making sure they feel right at home from the get-go.

What Sets Apart Great Websites from the Rest

There are several factors that make a good website. The most important is that it is user-friendly and easy to navigate. Your website should be designed for your target audience and include relevant information about your business. It should also be aesthetically pleasing so that customers are drawn in and want to stay on the site.

Let’s think about colors for a minute. Even though your favorite color is hot pink, that doesn’t mean it connects to your business, brand, or ideal customer. Your website should be designed for your audience, not necessarily based on your own tastes.

It is good to have a website that showcases your personality, but it should also be professional. Your site is the first impression customers have of your business. You want them to remember it as an enjoyable experience. Otherwise, they are more likely to move on and find something else.

Steps to Creating an Outstanding Website

Here’s the truth: you can’t create a good website unless you understand your business messaging, ideal audience, and brand. You need to get clear on those things before you can design your own website or hire a website designer to create one for you. Otherwise, you’ll be in the constant hamster wheel of wanting to re-do your website over and over again.

After you understand those three things, it’s time to start creating your website. This includes developing the design, mapping out your site pages, selecting images, and writing content. You’ll also need to purchase a domain name and set up your website hosting.

The Advantages of Having a Top-Notch Website

A good website can help you attract new customers and clients, keep them coming back, and improve your bottom line. It will also assist you in building brand awareness and credibility.

One of the biggest benefits is that it allows you to showcase your business 24 hours a day, seven days a week.

To DIY or Not: When to Call in a Website Design Professional

Ideally, you’d want to hire a great website designer. However, if the budget is tight, purchasing a well-designed website template is still a good option. Just make sure it has all the pages you need and that you can really see your business shining through when you look at it. It should also be easy to customize so it feels just right for you, your brand, and your business.

Need a template or tool for your business? Be sure to check the shop and find the perfect product to help you move forward in your coaching business!