The first thing new online business owners learn is the power of the offer funnel. You’ll find landing page creators like Kajabi and Systeme.io to assist in building it. Yet, there a gaps in your sales funnel that are still not performing as they should.

What’s Missing? Consistency

I get it. You’re emailing regularly, making offers, and even making sales. If you weren’t, you wouldn’t have stayed in business this long. But if your funnel isn’t bringing in a steady, growing cash flow, something’s off. It’s likely due to a lack of consistency and cohesion.

Don’t worry, most of us struggle with this. Take a step back and look at your funnel and offers critically. Ask yourself:

Does My Opt-In Offer Solve a Real Problem?

Too often, we put together a simple eBook or webinar without considering if our ideal client—the one we really want to work with—actually needs or wants it. Unless your opt-in offer answers a pressing question or solves a problem for your client, they’re going to pass.

Does My Follow-Up Series Keep Solving Their Problems?

This is where many funnels go off track—in the follow-up. To maintain cohesion and keep your readers’ interest, your follow-up emails should continue to address the issue that originally brought them to you. Unrelated products and random affiliate offers do little to build trust and can even lead to subscriptions.

Does My Big Offer Naturally Follow the Opt-In?

If your opt-in incentive helps homeschooling moms manage their time better, then your group-coaching program should include time management elements too. Anything less, and your loyal readers will feel like you don’t understand them at all.

Just like a great sales page, all parts of your funnel need to flow naturally from one to the next, leading your readers toward bigger and better offers. This cohesiveness will help plug the leaks and keep the gaps in your sales funnel filled with prospective clients who can’t wait to buy from you.

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