Are you thinking about creating a challenge lead magnet for your upcoming digital course launch? A challenge is a great way to generate excitement and grow your audience before launching, and it’s the perfect lead magnet option for a course launch! In this post, I’ll share some things you’ll need to brainstorm before you create and set up your new challenge lead magnet.

Why Are Challenges So Popular?

Well, for starters, they’re just plain FUN. Plus, they’re interactive, engaging, and packed with actionable steps. And that’s exactly what people want when they sign up for a challenge!

But it’s not just the attendees who benefit. As the host, you get to build trust and rapport with your audience over several days. And that can be a game-changer when it comes to selling your course down the road.

Step 1: Pick a Length That Works for Everyone

Before you dive into creating your challenge, think about how long it should be. You want to strike a balance between providing valuable content and not overwhelming your attendees. As a rule of thumb, most challenges are between 3-5 days long.

But don’t forget to consider your audience too! Are they super busy this time of year? Do they have a lot of free time on their hands? These are all things to take into account when deciding on the length of your challenge.

Step 2: Decide How You’ll Deliver the Challenge

Now that you’ve got your length sorted, it’s time to think about how you’ll deliver your challenge. Will you use Facebook Live or Zoom? Will attendees need to join a private group to access the content?

Whatever you decide, make sure you schedule reminder and replay emails for your attendees. We want to keep their excitement levels high and make it as easy as possible for them to participate!

Step 3: Plan Your Content Like a Pro

Last but not least, it’s time to plan out your content. This is where the real magic happens!

For each day of the challenge, ask yourself:

• What’s the focus of the day?
• What are 3 things attendees will learn?
• What are the action steps they should take after each day?

And don’t forget to lead them into the next step – your course launch! On the final day of the challenge, you’ll want to make sure you have a killer pitch and some exclusive offers or bonuses to entice people to sign up for your course.

And that’s it! Creating a challenge lead magnet doesn’t have to be scary. Just follow these steps and you’ll be on your way to a successful course launch in no time. Good luck, and have fun with it!

Still don’t know how to do it yourself and want to save more time? Be sure to check the challenge planner and start planning your challenge today!