So, you’re getting ready to launch your course? Well, let me tell you, having a marketing plan in place is key to making sure your launch is a success. But don’t worry, it’s not as complicated as it may seem. We’ve got you covered with some tips and tricks to guide you through the three phases of your course launch.
Phase 1: Pre-Launch
This phase is kinda like the calm before the storm, but in a good way! It’s super important to showcase your expertise, build trust with your audience, and promote your lead magnet. And if your audience is on the small side, no sweat! You can always use paid advertising to bring in new leads. Just make sure to plan this phase really well, because it’s going to set the stage for the rest of your launch.
Phase 2: Launch
Time to turn up the volume and make some noise! During the launch phase, you want to promote your course everywhere and build those relationships with your audience. And don’t be shy about it! It takes at least seven exposures to something for people to take action, so keep at it! Plus, being responsive and providing awesome customer service will help you connect with your audience on a personal level.
Phase 3: Post-Launch
Whoop-whoop, you did it! You launched your course! Now it’s time to relax a bit and celebrate, regardless of whether you hit your goals or not. The post-launch phase is all about evaluating your launch’s success and figuring out how you can make it even better next time. So, do a launch audit, take notes, and learn from your mistakes and successes. The sky’s the limit for your future launches!
A successful course launch involves a combination of creating high-quality content, effective marketing, and building strong relationships with students to ensure their satisfaction and success. With the right strategies in place, anyone can launch a successful online course and achieve their desired outcomes.
Are you looking for a seamless way to plan and execute your online course launch? Head to the shop and start to plan to launch your course!