How to Map Out Your Sales Funnel for Your Course

Are you ready to learn how to map out a sales funnel that actually works and converts? Of course, you are! That’s why you’re here. But where do you start? The answer is simple: plan out your customer journey! Your sales funnel is just a roadmap that leads potential customers to your course. And I’ve got some tips and tricks to make that roadmap a little easier to follow.

First things first, most sales funnels start with a lead magnet. Don’t let the fancy word scare you, it’s just a freebie that you offer to your potential customers. This could be anything from a free webinar to a guide or even some cool templates. Get creative!

When creating your lead magnet, you want to make sure it’s targeting the right people who would benefit from your paid offers later on in the funnel. So, take some time to think about who your ideal customer is and what they need.

Now that you have your lead magnet, it’s time to promote it! There are so many ways to get the word out, but here are a few easy ones:

• Talk about it often in your content (blog posts, emails, social media)
• Add a link or opt-in form on your website homepage
• Use an exit-intent pop-up on your website
• Make sure it’s linked in your Instagram bio

Once someone opts into your lead magnet, you need to start nurturing them. This means using targeted tags, automation, and email sequences to build a relationship with them and guide them toward your paid offers.

My favorite platforms for this are ConvertKit and Mailerlite because they make all the tech stuff super easy.

Okay, so someone bought your low-ticket digital product. What’s next? It’s important to plan out your offer emails to make sure they make sense to your audience and guide them towards the next step they need to take.

Here’s an example of a simple sales funnel for a course creator with multiple offers at multiple price points:

See, it's not so scary, right? By mapping out your sales funnel and nurturing your email list, you’ll be on your way to creating a profitable course. Happy creating!