How to Sell Your Course Before Creating Anything

Want to know a secret? You can sell your course before even creating it! Yup, it’s true. Pre-selling your course is a game-changer and can save you time, effort, and heartache.

Picture this: You’re all hyped up and ready to create an online course. You spend weeks, maybe even months, working tirelessly on your masterpiece, only to launch and hear crickets. Cue sad trombone. But fear not; pre-selling is here to save the day!

So, what are the benefits?

For starters, you get to validate your course idea and gather valuable feedback from your initial students. Plus, you can create the course alongside your first batch of students, providing them with personalized attention and the exact content they need. And the best part? You get paid before even creating the course.

But there are a few things you should know before diving in. Here are some key points to keep in mind:

Nail down your course promise, outline, messaging, and ideal audience:

Before you start pre-selling, it’s important to clearly understand what your course promises to deliver, who it’s for, and how you will communicate that message to potential students. You should also have a rough outline of the course content and format so potential students can make informed decisions.

Create a pre-selling launch plan:

Pre-selling a course is still a launch, so you’ll need a plan to promote your offer, create excitement, and get those first students through the door. This may involve creating content, developing email sequences, and offering promotions or bonuses to encourage sign-ups.

Set pre-launch goals:

What do you want to achieve with your pre-selling launch? Are you looking to fill a handful of spots for a live round, or do you want to generate buzz and interest for a future launch? Setting specific goals will help you measure your success and adjust your strategy as needed.

Implement your marketing plan:

Once you have your launch plan and goals in place, it’s time to start promoting your pre-sell offer. This may involve using social media, email marketing, paid advertising, or other tactics to reach your ideal audience and encourage them to sign up.

Gather feedback and testimonials:

One of the benefits of pre-selling your course is that you can get valuable feedback from your first students before creating the full course. Make sure to ask for testimonials and suggestions to help improve the course content and format.

Pre-selling your course can be a great way to validate your idea, generate revenue, and get feedback before creating the full course. With the right planning and execution, you can create a successful pre-selling launch that sets you up for long-term success.

Hi, I'm Heather, Your Course Creation & Membership Sidekick

I’ve spent over 5 years in the course and membership creation industry, handling everything from tech setups to polished design work. I’m here so you feel supported and confident, not overwhelmed.

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