When it comes to lead magnets, entrepreneurs have many options to choose from. However, one of the best choices is a live challenge. It not only provides valuable content to your audience but also helps boost your brand’s visibility and grow your business. This post will explain why using live challenges as lead magnets is a fantastic idea and offer tips on creating one. Keep reading to find out more!
A live challenge is an event that takes place over a set period of time. It can be used to engage and connect with your audience, promote your brand, or grow your business. Most live challenges last for 3 to 5 days, and the challenge usually helps your ideal audience work through actionable steps to achieve a result.
For example: 5 Day Challenge to Create a Lead Magnet or 3-Day Live Challenge: Create Your Pitch for Increased Visibility
There are several reasons why live challenges make terrific lead magnets, but the main one is because you are spending more time with your audience. When you compare a 3 or 5-day live challenge to a 1-hour webinar, it just makes sense that your audience will feel more comfortable with you, your brand, and your offer.
It builds that know, like, and trust factor so much quicker, making it an awesome lead magnet for a launch.
If you are doing a live launch with an open and closed cart period at the end of the challenge, then yes! You can also create an evergreen email challenge that leads to an evergreen membership or offer too. It won’t have as great of an engagement or conversion rate because the live aspect generates a lot of excitement around your challenge or launch.
Now that you know all about live challenges and why they make great lead magnets, it’s time to learn to create one of your own. Here are a few tips for running your challenge:
Now you know why a live challenge is a great idea for creating a lead magnet, plus how to plan and run your own. If you are ready to get started creating your first live challenge or if this sounds like something that would be beneficial for your business, then grab our 27-Pages The Challenge Planner! You’ll have everything you need to create a successful and engaging challenge for your audience.