So, you’re facing the ultimate dilemma: live launch or evergreen launch?

Launching can be a real rollercoaster of emotions, but don’t worry. We’re here to show you that it doesn’t have to be a nerve-wracking experience. In fact, live launches can be crazy exciting and super beneficial for your business. Whether you plan to drop a course, membership, digital product, or fancy new service, I’ve got your back. So, let’s dive into the live launch vs. evergreen launch debate and determine which strategy is right for you!

Live launches

Picture this: you set a specific period when your cart is open, and then BAM, it’s closed. Some people absolutely thrive on the thrill of live launching, while others might feel like they’re about to implode from all the pressure. And you know what? I totally get both sides of the coin. Live launches come with a whirlwind of anticipation and excitement, but they can also make you feel like you’re carrying the world’s weight on your shoulders.

Live launches major perks:

1. They give you the power to create a sense of urgency around your cart’s closing date. You can play with your audience’s fear of missing out, by offering limited-time bonuses or early-bird pricing. Trust us, nothing gets people rushing to hit that “Buy Now” button quite like the fear of missing out on an amazing deal. But please, stay true to this, if the cart is closed, the cart is closed.
2. Live launches can give your business a serious cash injection during the launch period. That influx of money can really take your business to new heights.

Evergreen launches

So, evergreen basically means something that’s available 24/7, like the pizza place down the street. And guess what? Even though it doesn’t have the same hype as live launches, evergreen launches have their own set of perks.

Evergreen launches major perks:

1. Evergreen launches are a lot less stressful but might involve more tech setup at first as they are more automated.
2. If your sales funnel converts, the great part about that is having sales and new students coming in year-round without you having to put in extra marketing efforts. Part automated, part passive, and part recurring income!

But what if we told you that you don’t have to choose between Live and Evergreen?

A third option lets you have the best of both worlds.

You can have your normal live launches but also have a back door evergreen model via a sales funnel. Even if your course includes time-sensitive or live components, there is a way to create an evergreen sales funnel that converts. 

Maybe you have a second self-study option on evergreen, or perhaps they just won’t get the live portion until the next round. There is always some unique way to make this ‘best of both worlds’ method work for you and your offer.

Are you looking for a seamless way to plan and execute your online course launch? Check the Course Launch Planner. This planner is designed to help you easily map out every step of your course launch process!