Live Launch vs Evergreen Launch: Which Method is Right for You?

1. They give you the power to create a sense of urgency around your cart’s closing date. You can play with your audience’s fear of missing out, by offering limited-time bonuses or early-bird pricing. Trust us, nothing gets people rushing to hit that “Buy Now” button quite like the fear of missing out on an amazing deal. But please, stay true to this, if the cart is closed, the cart is closed.

2. Live launches can give your business a serious cash injection during the launch period. That influx of money can really take your business to new heights.

So, evergreen basically means something that’s available 24/7, like the pizza place down the street. And guess what? Even though it doesn’t have the same hype as live launches, evergreen launches have their own set of perks.

1. Evergreen launches are a lot less stressful but might involve more tech setup at first as they are more automated.

2. If your sales funnel converts, the great part about that is having sales and new students coming in year-round without you having to put in extra marketing efforts. Part automated, part passive, and part recurring income!

A third option lets you have the best of both worlds.

You can have your normal live launches but also have a back door evergreen model via a sales funnel. Even if your course includes time-sensitive or live components, there is a way to create an evergreen sales funnel that converts.

Maybe you have a second self-study option on evergreen, or perhaps they just won’t get the live portion until the next round. There is always some unique way to make this ‘best of both worlds’ method work for you and your offer.