Excited about the upcoming launch of your new business, product, program, or digital course? I understand that navigating through various marketing strategies can feel overwhelming, and it’s tough to know which one would be best. In this blog post, we’ll discuss six different marketing strategies that will suit your launch needs and work well for YOU. 

1) Get interactive with a live challenge

A great way to get people excited about your launch is hosting a live challenge. This can be done through Facebook, Instagram, or even an email list! The idea and topic of your live challenge should naturally lead to your product or offer launch.

For example: hosting a live challenge called ‘3 Day Challenge to Create a Perfect Lead Magnet’ that leads to your course’s launch called ‘Grow Your List Like Magic’ that teaches everything else around email marketing.

2) Connect with a webinar or workshop

Another great marketing strategy for a launch is hosting a webinar. This can be done through Zoom or other video conferencing platforms like Demio or EasyWebinar, and it’s best to have some sort of script or outline prepared ahead of time, so you don’t get derailed too much by questions during the presentation itself!

You could also host an in-person workshop if that makes sense with your ideal audience and feels good to you.

3) Collaborations for your launch success

Reach out to some ideal affiliate partners for your upcoming launch. Consider who your ideal audience would also be interested in, and reach out to them with a proposal for promoting your launch.

Remember, this proposal should be mutually beneficial, so they usually would receive a percentage commission for any new students they send your way.

With an affiliate program, you can make it even more fun and exciting by offering a gift or prize pack to your top affiliate. People love competitions!

4) Host and launch a Virtual Summit

You can host a virtual summit or online event to make your launch even bigger. Consider who else would be interested in being on this expert panel with you, and reach out to them with an email invitation!

A virtual summit can be a massive project, but you can make it small but impactful with a handful of speakers and only a 2-day event.

5) Create a launch contest

Hosting a contest is a great way to drum up excitement around your launch. You can choose to do this on social media, through email marketing, or even on your website. Just make sure the prize is something people would actually want!

You could also consider giving away free access to your product or course as the grand prize. Just make sure any content or giveaway fits legal guidelines.

6) Launch with a free trial

If you’re selling a digital product, consider offering a free trial period to your customers. This trial period could be for a week or two and can help increase conversions leading up to your launch. You could even launch with a free lesson or two, so people can check out part of the product before buying.

The Takeaway

When it comes to marketing strategies, there are so many different options. The best way to know which ones will work best for your launch is by testing them out in advance and seeing what resonates with people!

Remember that everything takes time, but if you keep at it consistently, you’ll eventually find success. 

Good luck with your upcoming launch!

Are you looking for a seamless way to plan and execute your online course launch? Check out The Course Launch Planner. This planner is designed to help you easily map out every step of your course launch process!