Would it surprise you if I said we’re all salespeople? Believe it or not, it’s totally true. You might be feeling salesy right now, but it’s just part of communicating your value effectively.

Every time you chat with a potential client on a discovery call, send an email or write a blog post with an offer, you’re making a sales pitch. Even when you’re creating an opt-in page, you’re selling! And honestly, you’re probably doing a great job at it, or you wouldn’t have made it this far, right?

So, why do we often feel like we’re terrible at sales? Probably because it comes with a certain amount of….ick.

Overcoming the “Ick” Factor

You feel pushy or uncomfortable when the conversation turns to money. You don’t want to make anyone feel pressured, and sometimes you even wonder if your rates are too high.

Let’s be real: getting comfortable with sales takes practice. But here’s the good news—you don’t have to be on a call with a potential client to get that practice.

Try this: stand in front of a mirror and talk to yourself. Practice saying your rates out loud. Practice smoothly transitioning from the discovery phase to the sales pitch. The more you do it, the more natural it will feel, and the less awkward you’ll be on an actual call.

Think of Sales as Sharing

What if, instead of selling, you were just chatting with a friend about an amazing product that could totally change their life? Or even the latest Netflix show you watched. You’re sharing something valuable that could help….or entertain them!

That’s exactly how you should approach selling your coaching programs. You’re not just trying to get someone to spend money—you’re offering a solution to their problems. You’re helping them overcome challenges in their life or business and making life easier..

When you shift your mindset from “selling” to “helping,” you’ll find it much easier to have those conversations.

Follow-Up Without Fear

Most clients won’t say yes after the first call—maybe not even after the second. But here’s the thing: many sales happen just because you took the time to follow up. Send a quick email and invite your potential client to:

• Schedule another call to answer any questions
• Check out some of your testimonials
• Review your coaching program details or sales page
• Join a different program that might be a better fit for them

Don’t let the thought of “I’m not good at sales” or feeling salesy stop you from making a real impact on people’s lives and growing your business. With these simple tips, you can turn those sales fears into a strategy for consistently landing new clients.

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