Webinars are still one of the best ways to get more people into your course launch sales funnel. Of course, it does depend a bit on your ideal audience and what language they prefer – webinar, masterclass, workshop, etc. In this post, you will find some of the best tips and tricks for creating a high-converting webinar for your course launch.

Map Out Your Talking Points:

If you struggle with mapping out the content of your webinar, start by listing out the main talking points you want to cover. Webinars are more common nowadays, especially in specific industries, which means it’s even more important to create a webinar with an easy-to-follow flow or framework.

The best webinars focus on serving over strictly selling. Have you ever attended a webinar that was more than 50% sales pitch and fluff content? Yeah, it’s not great for attendees!

Always Lead With Value:

If you want your webinar to convert, it really needs to deliver valuable and actionable steps that get your ideal client thinking. That gives them a small taste of your expertise, knowledge, and training style.

Attractively Designed Slides:

Any slides you create for your webinar should be simple, clear, and easy to follow. Beautiful slides are great but sometimes the simpler, the better. You don’t want the content and value to be overpowered by the design. 

Limit the Sales Pitch Time:

As I mentioned above, we do use our launch webinar to pitch or lead them into our course, but we want to do this in a timely manner at the end. 

You can make the most of the last 5 minutes by positioning your course as the next step and utilizing the webinar by mentioning it throughout the presentation too.

For example, “This is something I cover a lot inside the course, but the most important thing is _______.” This example gets them familiar with the course before the pitch comes and helps get them excited about it without being overly salesy.

Determine the Right Time to Host:

If you are doing live webinars, when are the best days or times to host them? This will differ depending on your ideal audience and might require some testing for you to find the sweet spot.

Try different days and times and see which slot received more registrations or a higher percentage of attendees who attend live. This data will be super helpful for planning future webinars.

Attendee Bonuses:

Decide ahead of time if you want to offer any high converting webinar bonuses to encourage more people to sign up and attend. You could offer multiple bonuses – one for anyone who registers and something extra exclusive just for those who attend live. 

This will greatly increase your conversion of webinar registrations and attendees.

Are you looking for a seamless way to plan and execute your online course launch? Check out The Course Launch Planner. This planner is designed to help you easily map out every step of your course launch process!